Appointment of Steve Moore as Senior Vice President and Chief Marketing and Communications Officer

June 4, 2018

To the University of Arizona Community,

I am very pleased to announce the appointment of Steve Moore as Senior Vice President and Chief Marketing and Communications Officer. 

Steve will begin his role at the UA on July 9. He will be responsible for the strategic communication of University accomplishments to our diverse stakeholders and for building an influential brand that motivates the students, staff, faculty and supporters to become part of the effort to advance the UA enterprise. Reporting directly to me, he will be a key member of the UA’s senior executive team. He will work collaboratively with teams throughout the University to build a strong and compelling brand and to tell our story around the world.
Steve has an extensive background in corporate marketing, along with marketing and communications experience at the highest levels of both Texas A&M University and the Texas A&M System, which is comprised of 11 universities, seven state agencies, a law school and a health sciences center.

Steve was the first chief marketing officer at Texas A&M University and was vice chancellor of marketing and communications for the Texas A&M System. He piloted the strategic assessment document that led Texas A&M to join the Southeastern Conference in athletics and directed Texas A&M’s first formative brand and institutional purpose platform. He also served as vice president of communications, marketing, public relations and public affairs at the University of Texas Southwestern Medical Center.
Much of Steve’s corporate marketing experience was with Coca-Cola, which has one of the best-known brands on the planet. His successes there included initiating Coca-Cola’s first NASCAR team sponsorship — a longtime partnership that continues to grow — and directing the company’s foray into English soccer with the Coca-Cola Cup, which led to FIFA sponsorship and a global audience. While working for IMG, a sports marketing agency, Steve led the research, sales and marketing for the redevelopment of London’s Wembley Stadium, an $800 million enterprise that was IMG’s second-largest venture and its first successful international seat license program.
Steve’s first major assignment will be to lead the UA’s brand research, development and implementation in conjunction with our strategic plan. I hope all of you will give him a warm welcome to Arizona. 
Robert C. Robbins
The University of Arizona